Rating: 6/10
There was a point in time when “The Strokes” ruled the world. When the band released their debut album Is This It in 2001, it seemed as if the five boys from NYC appeared out of nowhere and were quickly on everyone’s radar whether they liked it or not. Music publications dubbed them the “saviors of rock,” and this prompted record labels to sign just about every Garage Rock-tinged band with “The” in their name. To quote Alex Turner of “Arctic Monkeys,” “I just wanted to be one of The Strokes.” We all wanted to be them. I know I did. I dressed like them, and even grew out my hair, and lucky for me, my hair is naturally curly, so I was walking around thinking I looked like Fabrizio Moretti. Though the band undoubtedly reaped the benefits of their newfound success, the pressure of being the “saviors of rock” inevitably took its toll. The band’s sophomore album Room on Fire also received acclaim, but it seemed as if the band were playing it safe by sticking to the formula that garnered them much success on their debut album, and playing it safe in a fickle music industry can only last so long. Aside from spawning some killer singles, their very bloated third album First Impressions of Earth flopped, and we didn’t hear anything new from the band for six years.
In 2011 the band made their triumphant return with their fourth album Angles. Well, maybe not so triumphant. The album’s reception was split between people who lauded the band’s departure from their early work, incorporating elements of New Wave and Synth Pop, and people who felt the album was disjointed due to the recording process in which singer Julian Casablancas recorded his vocals separate from the band. Their following album Comedown Machine received an even more lukewarm reception, and was the band’s most polarizing work, until now.
The band’s new album Reality Awaits is the new champion of polarization. This album is interesting, off-putting, at times catchy, at times grating, and utterly fascinating for the mere fact that some of the artistic choices made on the album are questionable, mainly Julian Casablancas’ overuse of autotune. Casablancas is no stranger to autotune. He has utilized it in a very creative way with his band “The Voidz,” but on Reality Awaits, it seems as if he’s intentionally trying to obliterate these tracks with the most hard to listen to autotune you’ve ever heard. Is this career suicide? Is this Julian telling us to never ask for a Strokes record again like some people online believe? I would think that myself if the instrumentation wasn’t so damn catchy and the lyrical content wasn’t so damn interesting, because aside from the overuse of autotune, which is unfortunately the only thing most people will take away from this record, there are some cool moments, which makes me believe Julian still has faith in “The Strokes.”
The album opens with “Psycho Shit,” a slow building epic that criticizes the current state of politics, modern warfare, world leaders, and celebrities who fail to use their platform to speak out against injustice, and though lyrically topical, the one thing that overpowers the rest of the song is, AUTOTUNE! When I first listened to this track with my family in the room it sounded so bad that my two year old daughter walked away from the speaker, and she’ll dance to the sounds of our fucking washing machine, but after repeated listens I grew accustomed to the autotune, which is the case for the rest of the album. However, being acclimated to this world where Julian sounds like a drunk “Daft Punk” doesn’t necessarily make this song sound better. Instead, the autotune robs us of a powerful vocal performance that could have complimented the intensity of the instrumentation. The autotune isn’t all bad though. It actually works quite well on the track “Lonely in the Future,” but the problem with this song is the God damn lyrics. This is the most bitter Julian has sounded. He disses artists like The Weeknd, Drake, and Harry Styles for copying his style, and instead of seeing the compliment that people being influenced by him is, he goes down the “I did it first” route, but the most embarrassing moment on this track is without a doubt his jab at music critic Anthony Fantano for simply having an opinion on his latest “Voidz” album. This isn’t the scathing diss Julian might have envisioned in his head. It’s just a sign of insecurity. The track “Going Shopping” becomes a catchy tune the more you listen to it, and is a fun critique of consumer culture. The same can be said for the track “Dine N Dash,” which criticizes our society that consumes resources while destroying the environment in the process, and though these are important topics to tackle, especially seeing as how AI is on its way to destroy us, the lyrical content doesn’t make up for how incredibly boring much of these songs are. The deeper you dive into this album, the more you start to realize the autotune isn’t the problem, the real problem is the drab nature of most of these tracks. This album has some good ideas, but most of these ideas are half-baked and have very little replay value.
Say what you will about the band’s divisive body of work, but you gotta admit that it’s impressive that they still have our attention after all these years. Every album release is an event, and we’re sure as Hell going to listen to anything they release, for better or for worse, and given the direction the band went in on this record, especially following their highly successful album The New Abnormal, it’s clear the band are still uncompromisingly doing whatever the Hell they want.
Written By: Steven Sandoval
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